Friday, February 20, 2009
When the Economy Gets Tough the Tough Play Video Games
The argument that I have heard twice now, for betting on the video game industry in the coming super-recession, is that video games provide more hours of entertainment per dollar than any other form of entertainment. I think, for men, games provide a virtual gender performance arena that can replace the real marketplace's disappointing lack of opportunities. Also it simply provides escape. Immediately after the Great Depression movie theatre attendance was cut by one third. However after that it maintained its attendance records of 60-70 million per year through the Great Depression, as unemployment climbed all the way up to 25%.
Here is an article a recent newswire about Gamestop (GME) which was up 11%. Link.
Perhaps it might be early to place bets on game studios. I'm going to keep looking at this market segment and I'll update what I learn.
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