It was pretty ugly. These are the same people that did the new Pepsi symbol and their manifesto for this new look, "Breathtaking" has been circulating, to much laughter, on the web.
Link to the Tropicana article.
You should see the full document linked on this linked page. It is pretty amazingly ostentatious.Link to "Breathtaking".
It reminds me of this funny BoingBoing about some "science bullshitting" by an electronic encryption company. Link.
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